On July 17 2008, PSFK will hold a day of trends, inspiration and creative ideas
in San Francisco

PSFK (www.psfk.com) is a trends and innovation company that helps clients, our event audiences and the readers of our publications make change by inspiring them to make things better -- through better products, better services, better marketing or a new way of working.

This event is PSFK's 5th conference following successful installments in NYC, London and Los Angeles in 2007; and this year we aim to continue to inspire the city's leading creative thinkers with some of the world's leading visionaries in a variety of fields.

We invite speakers who truly inspire us. Unlike many other conferences we're aware of, there is absolutely no pay-for-play here.

The day will consist of panel discussions and engaging presentations from representatives of Virgin America, NASA, Apple, Method, Microsoft, and many more. Our audience is made up of senior professionals from the advertising, design, digital, entertainment, media and marketing industries -- all readers of our blog at www.psfk.com.

CONFIRMED SPEAKERS

Adrian Ho, Zeus Jones
Amit Gupta, Photojojo
Andrew Hoppin, NASA
Charles Ogilvie, Virgin America
Chris Riley, Apple
Colin Nagy, Attention
Ed Cotton, Influx Insights / BSSP
Eric Corey Freed, Organic Architect
Ezra Cooperstein, Current TV
Frank Striefler, TBWA/Media Arts Lab
Gareth Kay, Modernista
George Murphy, Modo-Group
George Parker, Adscam / Author
Jean-Marie Shields, Starbucks
Jen Bekman, 20x200
Jeremy Townsend, Ghetto Gourmet
John Pollard, Microsoft
Josh Handy, Method
Josh Morenstein, fuseproject
Kevin Allison, Financial Times
Liz Dunn, FunnyOrDie.com
Lynn Casey, Team Noesis
Mark Lewis, DDB
Max Schorr, Good Magazine
Nate Pence, Method
Rohit Bhargava, Ogilvy 360 Digital Influence / Author

AGENDA

8.00 Registration

8.30 Welcome
PSFK founder Piers Fawkes welcomes the audience and introduces the agenda.

8.45 Trends-Should you care?
Ed Cotton (BSSP) explains why trends and inspiration matter - and how you can judge and use them.

9.15 San Francisco Snapshot
What makes the Bay Area tick? Colin Nagy (Attention) leads a discussion with passionate locals discuss what aspects of local culture inspire them the most. Panel includes Amit Gupta (Photojojo), Jeremy Townsend (Ghetto Gourmet), Kevin Allison (Financial Times) and Liz Dunn (funnyordie.com)

10.00 Shape The World
Chris Riley (Apple) explains how three Bay Area residents have shaped his world.

10.30 Coffee

10.50 New Art
Since opening her online and offline art galleries, Jen Bekman (20x200) has witnessed (and encouraged) and new movement of artists, themes and styles. Bekman talks about the trends she sees in art and artists' use of technology to connect with art-lovers and buyers.

11.20 Make It With Us
Ezra Cooperstein (Current TV) and Andrew Hoppin (NASA) explain how they engage their audience, staff, partners and the community with co-working and collaboration.

12.00 Making Inspiration Matter
Gathering trends and ideas may be important but how do you take inspiration and create change? Gareth Kay (Modernista) leads a discussion with Eric Corey Freed (Organic Architect), Frank Striefler (Media Arts Lab) and Josh Morenstein (fuseproject).

12.40 Lunch

1.40 Thoughtful Change
Jean-Marie Shields (Starbucks) explains that the future will embrace brands that connect with consumers by converting ideas into Thoughtful Change.

2.10 Aligning Interests
When cynical people admit they're idealistic you might be on to something; Publisher and Founding Editor Max Schorr shares his inspirations and learnings from the beginning of GOOD Magazine.

2.40 Look & Feel
Charles Ogilvie, Creative Designer and Inventor of Red, the award winning In Flight Entertainment system for Virgin America, speaks about innovation in the cabin worldwide.

3.10 Coffee

3.30 Using It
How can companies and organizations leverage social media to enhance consumer dialog, evolve product offering and improve sales. Bootstrapping expert George Parker will lead a discussion with leading marketing innovators Adrian Ho (Zeus Jones), Mark Lewis (DDB), Lynn Casey (Team Noesis) and Rohit Bhargava (Ogilvy 360 Digital Influence).

4.10 When Words Are Not Enough
Using experience design to enhance communications: George Murphy (Modo-Group) and John Pollard (Microsoft) describe how environments and technology helped consumers connect with the brand.

4.40 Behave
Creative leads Josh Handy and Nate Pence of Method describe their company’s unique in-house design philosophy and approach across products and communications.

5.20 Closing Remarks

7.00 We Like You Party With PSFK & Behance
Open to all at the Otis bar. Conference attendees will be automatically on the guest-list. Friends of Behance and PSFK can RSVP here.